A quiet village for travellers to the holy mountain

Dr. Atef Abdel Latif is the founder, owner, and chairman of Travellers Group, Travellers Egypt, Travellers Media, Morgenland Village, Queen Sharm Beach Hotel, and Queen Sharm View Hotel.

A passionate advocate for tourism and the arts, Dr. Atef Abdel Latif first travelled to Saint Catherine in 1990. At a time when the region presented enormous challenges, from its rugged mountain terrain and harsh climate to its limited resources and remote location, he saw something beyond the difficulties: an extraordinary destination waiting to be discovered.

With unwavering faith in the potential of Saint Catherine, he embarked on an ambitious journey to create something truly different. In 1990, he began building Morgenland Village — a journey that demanded determination, perseverance, and a deep belief in the land and its people.

His vision was clear: to create a landmark destination that would become one of the oldest, most established, and most distinctive tourist villages in Saint Catherine, while preserving the unique character and spirit of the region.

Over the years, Dr. Atef Abdel Latif developed deep and lasting relationships with the indigenous people of Sinai, particularly the Bedouin communities of Saint Catherine. His genuine respect for their heritage, traditions, and way of life earned him a special place among the local community, where he became a highly respected and beloved figure.

What began in 1990 as a bold dream in the heart of the mountains has grown, over decades of dedication and perseverance, into a remarkable reality.

Today, Morgenland Village stands as one of Saint Catherine’s most established and iconic destinations — a place where nature, heritage, hospitality, and history come together.